Former Hillrom Area Vice President Joins UMF Medical as Vice President of Sales & Marketing

Author: Stephanie MurrayDate: January 19, 2021Categories: News
Vice President of Sales & Marketing

JOHNSTOWN, PA USA – January 19, 2021 – UMF Medical, a leading manufacturer of innovative exam tables and procedure chairs, announced that Dan Cheever has joined the company as Vice President of Sales & Marketing. He will work closely with the MTMC Strategic Accounts and Field Sales Teams as well as lead UMF Medical’s sales and marketing team to grow revenue in the IDN and government spaces.

With more than 15 years’ experience as an award-winning sales executive, Cheever has successfully led sales teams to achieve superior sales revenues in the acute, non-acute and ambulatory care spaces, most recently for Hillrom and Welch Allyn.

“Dan’s ability to analyze emerging market trends, develop innovative sales strategies and lead teams to exceed revenue goals will accelerate the growth of our company,” Eileen Melvin, President & CEO of UMF Medical, said. “Even more importantly, he is excited and driven to bring value to the end user, which will help us continue to foster long-lasting, mutually-beneficial health system partnerships.”

Cheever most recently served as Area Vice President (New England) for Hillrom, where he was recruited by senior leadership to build and lead a new team in the largest global business unit, providing acute care customers with technology to optimize patient safety, enhance patient experience and create efficiencies through clinical workflow improvements.

“Dan is a talented leader who will enhance the already successful partnership of UMF Medical and MTMC,” Jack Moran, Managing Partner of MTMC, said. “His leadership and understanding of the sales process will enable UMF Medical to focus their efforts on the U.S. market.”

Before his time with Hillrom, Cheever was promoted through various sales positions for Welch Allyn, where he won numerous awards over the last decade for his leadership, surpassing revenue targets, superior sales revenues and ranking in the top 10% of the company’s sales professionals.

“I’ve been very fortunate in my career to work for several great companies, and I’m excited to bring the skills I’ve acquired to UMF Medical,” Cheever said. “I have been a part of many great teams and mentored by many sales leaders along the way. I still believe the fundamentals matter: Be inquisitive, a team player, and ready to get your hands dirty. Always prepare to work to the best of your ability, follow through on your commitments, and be a servant leader.”

Cheever has also held sales and marketing positions with Ortho Biotech Products, a division of Johnson & Johnson, as well as Wyeth Pharmaceuticals (Pfizer). He earned an MBA in Finance from the University of Connecticut and a bachelor’s of science in Marketing from Providence College.

For more information on the UMF Medical and its products, please visit, contact your sales representative or call UMF Medical Customer Service at 814-266-8726.

UMF Medical is a trusted manufacturer of innovative exam room equipment for physician’s offices, hospitals and clinics around the world. Headquartered in Johnstown, PA since 1956, UMF Medical is a Women’s Business Enterprise, helping providers meet rapidly changing healthcare needs. Recently named Exporter of the Year by the U.S. Small Business Administration, UMF Medical’s world-class exam room solutions include exam tables and chairs, procedure chairs, casework, mobile cabinets, physician stools and chairs, stainless steel instrument tables, IV poles, bassinets and cabinets.